![]() ![]() Other rewards could include CDs or VIP seating at one of your concerts. You could get band t-shirts and posters printed up to offer as lower-tier rewards. This gives backers the incentive to contribute as much as possible in order to get a higher level of rewards. Kickstarter allows you to set up a rewards system that has multiple levels. The rewards you offer donors can peak visitors’ interest and help you to receive more contributions. Although this is a business endeavor, you still want to show people that you are human and passionate about music. You can include this in the content on your campaign page, in the video, or in social media posts as you promote your campaign. This will make your campaign more personal and compelling. Tell people how you or your band got started, and reveal some of your musical influences and long term goals. It’s important to share your unique history with the public. People don’t contribute simply because you need money or even because they like your music, though the latter certainly helps. The most successful fundraisers on sites like Kickstarter are those who know how to tell a compelling story. When you create your Kickstarter campaign video, it's vitally important you do this next thing. See what they've done well, and borrow some of those ideas for your campaign. It is now possible to create a good looking video without spending much money, so get creative with your tactics – just make sure that the video is high quality.Ī good idea is looking at other Kickstarter music projects which have hit their funding goals. The visuals and overall production quality of the video should be impressive. Since you are raising money for a music project, you obviously want the look and sound to be great.Ĭhoose one of your most popular or “catchy” songs for the background music of your video. It will be placed near the top of your Kickstarter page. Your intro video will be the main tool that communicates your message to the world. No matter your style, be sure you have a solid few songs and fans ready to go before starting the campaign so that you don’t leave visitors underwhelmed. So build up your song list (if you are an aspiring rapper, you can use resources like Three P Beats as they allow you to purchase rap beats to use in your songs) as well as your fanbase. ![]() If it doesn't, don't expect KS to help get your promotion out there. Yes, Kickstarter shows your campaign to people already browsing their site, but only if your project already has momentum. Similarly, it's tough to launch a successful Kickstarter campaign when you have no existing fanbase or media mentions.ĭon't launch a campaign unless you feel your current fanbase can cover at least 25% of the money you're requesting. It is tough to launch your music career when you only have one song for fans to listen to. If You're A New Musicians, Don't Start A Campaign Just Yet… So be sure to project all expenses before hand. The last things you want to do is raise say $5000, then find out you've spend that money across the campaign so haven't moved forward financially at all.
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